Every guide to email images tells you to write alt text. Almost none of them mention what happens when the image is different for every recipient.
If your banner says "Welcome back, Sarah" a...
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18 Aug 2026
Usually not in the first email. Often yes after that.
That is the honest answer, and it is more nuan...
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16 Aug 2026
A personalized image is a URL that your recipient's email client fetches. Which sounds simple, until...
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15 Aug 2026
No. They cannot.
This is worth stating plainly because a great many vendors in this category claim o...
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13 Aug 2026
"Hi [First Name]" stopped working somewhere around 2015. Everyone does it, everyone knows ...
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13 Aug 2026
On 2 August 2026, the transparency obligations in Article 50 of the EU AI Act took effect. Among oth...
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12 Aug 2026
An event generates more per-person collateral than almost any other kind of marketing. Invitations, ...
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11 Aug 2026
Both are called "image generation". Both are automated. Both are sold to marketers who nee...
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10 Aug 2026
Mailchimp handles text personalization well. *|FNAME|* in a subject line has been standard practice ...
09 Aug 2026
Everyone who sends email has had the moment. The campaign goes out, and within ten minutes somebody ...
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