Search for "certificate" and you will get results about school prize-giving, discount vouchers, professional qualifications, and website encryption. These are four unrelated concepts sharing...
Continue reading
19 Aug 2026
ActiveCampaign is built around automations, which changes the personalization question. It is not &q...
Read more
19 Aug 2026
Most certificates are prettier than they are useful. Ornate borders, a gold seal, a flourish of scri...
Read more
18 Aug 2026
Every guide to email images tells you to write alt text. Almost none of them mention what happens wh...
Read more
18 Aug 2026
Usually not in the first email. Often yes after that.
That is the honest answer, and it is more nuan...
Read more
16 Aug 2026
A personalized image is a URL that your recipient's email client fetches. Which sounds simple, until...
Read more
15 Aug 2026
No. They cannot.
This is worth stating plainly because a great many vendors in this category claim o...
Read more
13 Aug 2026
"Hi [First Name]" stopped working somewhere around 2015. Everyone does it, everyone knows ...
Read more
13 Aug 2026
On 2 August 2026, the transparency obligations in Article 50 of the EU AI Act took effect. Among oth...
Read more
12 Aug 2026
An event generates more per-person collateral than almost any other kind of marketing. Invitations, ...
Read more