Mailchimp handles text personalization well. *|FNAME|* in a subject line has been standard practice for years, which is precisely the problem - subscribers have stopped noticing it.
The images, meanwh...
Continue reading09 Aug 2026
Everyone who sends email has had the moment. The campaign goes out, and within ten minutes somebody ...
Read more09 Aug 2026
The most reliably interesting thing you can put in front of someone is information about themselves....
Read more09 Aug 2026
If you are opening a PSD, changing the name layer, exporting, and repeating, you already know this d...
Read more08 Aug 2026
Text personalization has a ceiling. "Hi Sarah at Acme Corp" is better than "Hi there&...
Read more07 Aug 2026
Sending the same discount code to fifty thousand people has a predictable outcome: within a day it i...
Read more06 Aug 2026
If you have run a webinar, a training course, or a conference, you know the job: two hundred attende...
Read more05 Aug 2026
Most advice about personalized images quietly assumes you have a designer. It tells you to build an ...
Read more04 Aug 2026
Probably, but nobody can tell you by how much - and anyone who gives you a precise number is quoting...
Read more30 Jul 2026
You can embed each recipient's name into an email image automatically, without opening a design tool...
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