"Hi [First Name]" stopped working somewhere around 2015. Everyone does it, everyone knows how it is done, and no subscriber has ever felt recognised by it.
The instinct when click-through ra...
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13 Aug 2026
On 2 August 2026, the transparency obligations in Article 50 of the EU AI Act took effect. Among oth...
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12 Aug 2026
An event generates more per-person collateral than almost any other kind of marketing. Invitations, ...
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11 Aug 2026
Both are called "image generation". Both are automated. Both are sold to marketers who nee...
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10 Aug 2026
Mailchimp handles text personalization well. *|FNAME|* in a subject line has been standard practice ...
09 Aug 2026
Everyone who sends email has had the moment. The campaign goes out, and within ten minutes somebody ...
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09 Aug 2026
The most reliably interesting thing you can put in front of someone is information about themselves....
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09 Aug 2026
If you are opening a PSD, changing the name layer, exporting, and repeating, you already know this d...
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08 Aug 2026
Text personalization has a ceiling. "Hi Sarah at Acme Corp" is better than "Hi there&...
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07 Aug 2026
Sending the same discount code to fifty thousand people has a predictable outcome: within a day it i...
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