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Getting Personal with Web 3.0

You may have heard the terms Web 1, Web 2 and recently; Web 3, but what do they mean?

They are vague terms, that are often explained as:

Web 1 = Read

The original World Wide Web, which were mostly sta...

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How to write emails that people will actually read

16 Aug 2022

Have you ever felt like your emails just go into a black hole? You're not alone. According to a stud...

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What is Personalised Content and Why is it Important?

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In the world of 'Web 3.0', customers expect to be treated as individuals. In this article I explain ...

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It Starts Now

28 Apr 2022

When you meet someone for the first time, you consciously and subconsciously profile them, whether t...

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