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The Beginner's Guide to Drip Email Campaigns

Drip email campaigns are one of the most powerful tools in an email marketer’s arsenal. They allow you to deliver the right message to the right audience at the right time—automatically. Whether you'r...

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How to Use Customer Data to Drive Email Marketing Success

11 Jan 2025

In today’s competitive digital landscape, email marketing is a powerful tool for building relationsh...

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OKZest – December 2024 Updates

01 Jan 2025

Plans

Micro

We have introduced a Micro plan to cater for companies that only need to generate a rela


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The Complete Checklist for Planning an Email Marketing Campaign

28 Dec 2024

Email marketing is one of the most powerful tools for businesses to connect with their audience, dri...

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The Power of Dynamic Images in Email Marketing

28 Dec 2024

Email marketing remains one of the most effective ways to connect with your audience. However, in to...

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How to Use Merge Tags to Personalize Your Emails

27 Dec 2024

Email marketing thrives on personalization. It’s the difference between your recipient thinking, “Th...

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Top 10 Email Marketing Mistakes and How to Avoid Them

27 Dec 2024

Email marketing remains one of the most effective ways to reach your audience, with an average ROI o...

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The Ultimate Guide to Email Personalization in 2025

25 Dec 2024

In 2025, email personalization is no longer just a “nice-to-have” in marketing; it’s a must-have str...

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How to Create Engaging Email Campaigns That Stand Out in a Crowded Inbox

23 Dec 2024

In the era of overflowing inboxes and email fatigue, standing out in your subscribers' inbox is no e...

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Why Email Marketers Who Embrace Segmentation Achieve Superior Results

22 Dec 2024

Email marketing has become more sophisticated than ever. Gone are the days of mass emailing a single...

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