Your client asks the reasonable question: we already put their first name in the subject line, so why are we paying for personalized images on top?
The tempting answer is to reach for a statistic. The...
Continue reading
01 Sep 2026
You have a personalized image in a campaign and you want to know whether a different version perform...
Read more
30 Aug 2026
Search for "certificate" and you will get results about school prize-giving, discount vouc...
Read more
19 Aug 2026
ActiveCampaign is built around automations, which changes the personalization question. It is not &q...
Read more
19 Aug 2026
Most certificates are prettier than they are useful. Ornate borders, a gold seal, a flourish of scri...
Read more
18 Aug 2026
Every guide to email images tells you to write alt text. Almost none of them mention what happens wh...
Read more
18 Aug 2026
Usually not in the first email. Often yes after that.
That is the honest answer, and it is more nuan...
Read more
16 Aug 2026
A personalized image is a URL that your recipient's email client fetches. Which sounds simple, until...
Read more
15 Aug 2026
No. They cannot.
This is worth stating plainly because a great many vendors in this category claim o...
Read more
13 Aug 2026
"Hi [First Name]" stopped working somewhere around 2015. Everyone does it, everyone knows ...
Read more