OKZest's mission and the team behind it

Real-time

Personalized images generated on-the-fly for each recipient - no pre-rendering, no batch jobs, no delays.

Seamless

Drop into the tools you already use - Mailchimp, HubSpot, Klaviyo, Zapier, or any platform that supports image URLs.

Scalable

From a solo founder testing an idea to an enterprise sending millions of personalized images a month - the same platform, the same features.

Our story

Why we built OKZest

Image personalization isn't a new idea - but we found that everything out there was either too expensive, too complicated, or deliberately hobbled to push you up to a higher plan.

The problem

Most business communication is generic. Companies send out mass messages hoping that a subject line or a first-name merge tag can do enough work to resonate with enough people.

But genuine engagement requires genuine personalization - and for most teams, the tools to do that have been either out of reach or buried behind a sales call and an enterprise contract.

We did a thorough review of existing solutions before building OKZest. What we found: opaque pricing, basic features locked to higher tiers, clunky editors, and products that felt like they hadn't been touched in years.

Our approach

We knew we could do better - so we did. OKZest was designed around three commitments that we've kept from day one.

Transparent pricing.Every price is on our website. No "contact us for a quote", no hidden tiers, no surprises.

All features on every plan. We don't lock core functionality behind premium plans. If you're a paying customer, you get everything.

Designed to be used. A free plan for life, a drag-and-drop editor, and integrations that work out of the box - no training required.

What sets us apart

Built differently, on purpose

Every decision we've made - pricing, features, team tools - comes back to the same goal: give every business access to real personalization.

Founders' expertise

Built by developers with decades of enterprise experience - we've seen what goes wrong at scale and designed OKZest to avoid it.

Transparent pricing

Every price is public. No "call us for a quote", no feature tiers designed to force upgrades. What you see is what you pay.

Free plan for life

2,500 watermarked images per month, forever - enough to test, learn, and prove the value before you spend a penny.

Easy to use

Drag-and-drop editor, clear documentation, and integrations that just work. Most users go from sign-up to first image in under ten minutes.

Speed and scalability

Cloud-native infrastructure that delivers personalized images to millions of recipients per day - without you managing any of it.

Built for teams

Roles, projects, and custom permissions let designers, marketers, finance, and clients each work in their own lane - on any plan.

The team

Meet Paul and Kevin

Based in Milton Keynes, UK - brothers who set out to build better tools for customer connection.

Paul Richardson

Co-founder

Since 1999 Paul has specialized in SAP in technical, architect and management roles. He has worked for Barclays Bank, Deloitte, Capgemini and Birchman, plus long-term projects for recognizable companies including BAE Systems, Heathrow Airport, HMRC, Rolls-Royce, NATS and NHS24. He is certified in AWS and SAP. Follow Paul on X.

Kevin Richardson

Co-founder

A C# .NET full stack developer since 2004, Kevin has worked across finance and logistics sectors with extensive Azure experience. Follow Kevin on LinkedIn and X.

Get started

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We built the toolwe wished existed.