Premium hospitality visuals from your guest data | personalized for every guest

Create personalized experiences that inspire travel

In the travel and hospitality industry, a memorable experience starts long before a guest arrives. It begins with personalized communication that makes every traveler feel like a VIP. But with countless bookings and inquiries, how do you deliver a high-touch, individual experience at scale?

OKZest is the solution. Design one on-brand template in our no-code editor, then personalize visually engaging emails with guest data from your CRM, ESP, or booking flow. From welcome packets and custom itineraries to post-stay surveys, we give you the tools to stand out, build loyalty, and turn every guest into a brand ambassador.

Increase Direct Bookings: Personalized emails make your offers irresistible. From discounts to special packages, dynamic content ensures your messages are timely and relevant.
Boost Engagement: Engage your customers by tailoring email content, like travel deals, location-based offers, and personalized itineraries, making your emails stand out.
Drive Repeat Business: Send tailored follow-up emails to customers after their trip, offering discounts on their next booking or asking for feedback.

Key features for travel and hospitality businesses

1. Dynamic Content for Personalization: OKZest lets you personalize email content based on customer data, including location, travel history, preferences, and more. Whether it's an exclusive offer for a returning guest or a special deal on flights to their dream destination, you can automatically generate emails that feel custom-tailored.

Example:

Subject: "Welcome back, [Customer Name]! Ready to plan your next adventure?"
Body: "Based on your previous stay at [Hotel Name], we’ve handpicked a 10% off offer just for you on your next booking!"

2. Real-Time Content with Automated Image Personalization: With OKZest, you can design a template once and automatically personalize it with booking data, guest names, destinations, or offers. Whether it's a customized discount image or destination-specific promotion, the possibilities are endless.

Example:

Subject: “Here’s your personalized offer for your next trip to [Destination]!”
Body: “Enjoy 20% off your next stay at [Hotel Name]. The offer is valid for the next 7 days – don’t miss out!”

3. Easy Integration with CRMs and ESPs: OKZest integrates seamlessly with popular CRMs and email service providers, so non-technical teams can launch quickly and technical teams can extend the same templates via API when needed.

4. Personalized Follow-Up Emails: Sending personalized follow-ups is crucial for increasing repeat business in the travel industry. With OKZest, you can send thank you emails with personalized images based on their journey and incentivize future bookings.

Example Follow-Up Email:

Subject: “Thank you for your recent stay at [Hotel Name] – Here’s a special offer just for you!”
Body: “We hope you had a fantastic time. As a thank-you, we’d love to offer you a 10% discount on your next visit.”

Why OKZest

The results speak for themselves

Personalized visuals consistently outperform generic ones. OKZest makes it easy to create them at scale.

344% higher engagement

Campaigns using personalized images see dramatically higher open rates, click-throughs, and conversions versus generic sends.

Proven result

No developer required

The visual design tool lets marketers create and launch personalized image campaigns without writing a single line of code.

Marketer-friendly

Seamless integration

Drop a single image URL into any email. OKZest handles the personalization - your ESP handles the send. No workflow changes needed.

Works in minutes

Real-time personalization

Images update dynamically when opened - so the content is always current, even if the email was sent days ago.

Live data

Analytics & insights

Track image opens, clicks, and engagement so you can see exactly which personalized images are driving results.

Data-driven

Built for teams

Workspaces, roles, and shared asset libraries keep your team aligned on brand - whether you're an agency or an in-house team.

Collaborative

Getting started

OKZest is a platform that lets businesses generate personalized images dynamically - embedding each recipient's name, company, website screenshot, or any other data directly into an image in real-time. It's used across email marketing, newsletters, social media, websites, chatbots, certificates, and more.

Higher engagement: Personalized images capture attention and have been shown to significantly increase click-through rates compared to generic images.

Time savings: OKZest automates the creation of thousands of unique images - no manual editing or design work needed per recipient.

Consistent branding: Every image is generated from your template, so your brand design stays consistent across every touchpoint.

You build an image template in OKZest's editor, adding merge tags wherever you want personalized content - text, foreground images, or background images. OKZest generates the image the moment a recipient views it, injecting their data in real-time.

The image embeds into your email or web page as a standard <img> tag, so it works with any platform that supports HTML images:

Merge tags can be in any format to match your email service provider - e.g. *[FNAME]* for Mailchimp, {{first_name}} for others. You can also set a default fallback value for when a variable is missing.

Sign up for a free account - no credit card needed. You'll get 2,500 generated images per month to try the service. Once you're in, create a design, add your merge tags, copy the image URL, and drop it into your email or webpage. See our documentation for a step-by-step guide.

Yes - the free plan includes 2,500 generated images per month, forever. No time limit, no credit card required. Free plan images include a watermark to indicate they're for testing. When you're ready to go live, upgrade to a paid plan to remove the watermark and increase your image limit.

Yes - this video shows a full end-to-end walkthrough: building an image template, adding merge tags, and using the image in a Mailchimp email campaign.

Features

Anywhere that renders an HTML <img> tag works with OKZest. That includes: email campaigns, newsletters, blogs, websites, chatbots, CRM platforms, certificates, social media posts, Shopify stores, WordPress, Microsoft SharePoint, and SAP Portal.

If your platform supports dynamic images or merge tags in <img> src attributes, OKZest will work with it.

Because merge tags can be entered in any format, OKZest works with virtually any platform that supports dynamic images. Tested and confirmed providers include: Weber, Instantly, Klaviyo, Mailchimp, MailerLite, SendFox, Smartlead, UChat and Zoho.

Don't see yours listed? It almost certainly works - contact us to confirm.

OKZest supports both static content and dynamic merge tags. Dynamic data can come from any source - your email service provider, a CRM, a database, an API, or even URL parameters. Anything your sending platform can pass as a query parameter can be merged into the image in real-time.

Yes. OKZest includes team functionality with role-based access - Administrators, Designers, Finance contacts, and Clients each have appropriate permissions. Clients can be given read-only access to designs so they can review and give feedback without being able to edit.

Performance & security

Images are generated the moment a recipient's email client or browser requests them. Generation adds less than half a second to the overall download time - fast enough that recipients won't notice any delay.

OKZest runs on cloud infrastructure built to generate millions of personalized images per day. Whether you're sending hundreds or millions of emails, the platform handles it without any configuration changes on your end.

OKZest uses industry-standard encryption for all data in transit and at rest. We follow strict privacy policies and never share user data with third parties. Two-Factor Authentication (2FA) is available for all accounts to protect against unauthorized access.

Offers that inspire bookings - personalized travel images from your guest data

Create personalized experiences that inspire travel

Examples of images you could use to increase engagement

Key features for travel and hospitality businesses

Ready to personalize your travel emails?

Articles & resources

Two ways to use OKZest

Visual design tool

Image personalization API