Personalize Every Message with Dynamic Backgrounds and Images

Automatically match visuals to each customer’s data (like products or preferences) for higher engagement and conversions

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Include personalized images, wherever you have conversations

E-commerce Emails

Show a customer’s favorite product as the background in a re-engagement email

Newsletter Personalization

Use dynamic images for location-based offers, like weather-themed banners

Loyalty Programs

Display personalized rewards images based on purchase history

Background images

A canvas must contain one of these background types:

No background

No background color or image is used.

Colored background

A fixed or gradient color is used.

Static/fallback background

This image is used when no dynamic image is available.

Dynamic background

A dynamic image is used where available - i.e. for each recipient that has a dynamic image associated with the merge tag.

Background images are positioned as the base layer of an image. Text and images are visible on top of them.

Examples of dynamic backgrounds

Foreground Images

A canvas can contain multiple images:

Fallback image

A single, static image is used when no dynamic image is available.

Fallbacks ensure your content always look great (even if dynamic data is missing), without breaking the layout

Dynamic image

A dynamic image is used where available - i.e. for each recipient that has a dynamic image associated with the variable.

Images can be positioned forwards and backwards, to show in front of, or behind other elements on the canvas. They cannot be placed behind the background.

Examples of dynamic images
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