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How to Get Started with Cold Email,
using Instantly and OKZest

The most effective way to reach out to a mass audience.

What is Cold Emailing?

Cold email marketing is a strategy used by businesses to reach out to potential customers or clients via email, without any prior relationship or permission.

The aim is to generate leads, build brand awareness, and ultimately, drive sales. It can produce great results.

The emails are typically personalized and may include a value proposition or offer to entice the recipient to take action.

Cold emailing requires a lot of steps to get setup. So we’ve created a guide to walk you through it, viewable as a PDF or website.

The OKZest Guide to Cold Emailing

The guide includes everything you need to know to get started with cold emailing, including:

  • What is Cold Emailing?
  • What is Personalisation and why is it required?
  • How many domains and email accounts do you need for cold emailing?
  • An overview of the software and costs required to send cold emails
  • Purchase and configuration of domains
  • Purchase and configuration of email accounts (Google Workspace and Zoho Mail)
  • How to warm email accounts
  • How to acquire leads
  • How to validate leads
  • What content should be used in the emails
  • How to increase email engagement and click rates?
  • How to do A/B testing
  • How to ramp up (send more emails)

View the guide.

Get More Engagement with Personalised Images

Emails that include images with personalised text typically provide higher engagement and click-through rates. Often, people glance over text (not reading it), but they do look at images.

We provide a really easy to use service that enables you to add personalised text onto images. This is achieved with merge tags, in the same way that you would add personalised text in the subject or body of an email.

Watch a full walk-though (9 minutes).

See some examples and use-cases.

Our free plan includes 2,500 generated images per month.

Imagine what you can create

Use case examples

Car insurance example Car insurance example - rendered image
College open day example College open day example - rendered image
Free birthday dessert example Free birthday dessert example - rendered image
Beach holiday example Beach holiday example- rendered image
Golf example Golf example - rendered image