Increase your email click rates with personalised images

Improve email customer engagement, marketing ROI and website traffic

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No card required 2,500 free images every month

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Personalised emails have 29% higher unique open rates and 41% higher unique click-through rates than non-personalised emails

OKZest designer

Send emails that drive
engagement and performance

Studies show that customers give emails around 8 seconds of attention.

When opening emails, readers first scan for items of interest, relevancy and calls-to-action (buttons and hyperlinks).

Images are usually the first thing people look at - they might not even look at the wall of text.

With OKZest, you can add personalised text in images, using the same merge tags you would use in email text.

Fits into your workflow

As an email marketer, you need the process to be quick and easy.

The OKZest design tool is easy to use and web based, so does not require software to be installed or maintained.

Preview the generated images with data from merge tags, as you preview the emails within your Email Service Provider.

Edit and update the images (or merge tag data) at any time, even after sending the emails; ensuring messages and links are always relevant.

OKZest designer
OKZest HTML embed for personalised email.

Personalise emails with one line of HTML

After you create the image, we give you the HTML. You then just need to copy and paste this into your email.

Imagine what you can create

Use case examples

Car insurance example Car insurance example - rendered image
College open day example College open day example - rendered image
Free birthday dessert example Free birthday dessert example - rendered image
Beach holiday example Beach holiday example- rendered image
Golf example Golf example - rendered image

Have real conversations with each of your customers

Talking to a single person with other people hidden in the background.

Why use personalised images in email marketing?

Talking to people on an individual basis is far more effective than shouting to a crowd.

  • Provide unique information to each customer (such as stock availability, pricing information, event information or QR code)
  • Receive higher email open rates and engagement when customers know the content will be relevant to them
  • Establish a higher level of trust with your customers

What are personalised images?

Use merge tags to add customised text in images that you send to your customers.

  • Works with most Email Service Providers, including AWS SES, Gmail, klaviyo, MailChimp, SendGrid and Zoho
  • The images are generated when downloaded by the customer, ensuring they use the latest merge tag data
  • Use customer data stored in your Email Service Provider or other source
Rolling dice with the words giving and taking.
OKZest designer

Create personalised images

Our design tool makes it easy to create and share personalised images.

  • Create images with the OKZest designer or upload your own (e.g. from Canva)
  • Add static and dynamic text
  • Configure merge tags to match any Email Service Provider

Get creative

Whether simply saying hello to someone using their name, sending a promotion offer or telling a customer that they left a red jumper in their shopping cart, there are many ways to positively engage with people.

Innovation and ideas.

One-of-a-kind images

Personalised images made easy

Optimise email performance and improve ROI.

Create a background

Set a colour or upload an image

Add text and merge tags

Add merge tags for customer names, birthdays, locations, product prices, stock values, sports scores - anything you can think of

Generate when viewed

The image is generated as it is viewed, replacing the merge tags with the current data

Watch the process

Our design tool makes it easy to create and share personalised images.

  • Create images with the OKZest designer or upload your own (e.g. from Canva)
  • Add static and dynamic text
  • Configure merge tags to match any Email Service Provider

Free forever, no time limited trials

Start with 2,500 images per month for free

  • No payment card needed
  • No time limited trial period
  • Only viewed images are counted
  • Great for trying the service
  • Ideal for startups

Get started for free View Plans