Performance Improvements (of our website)
OKZest is split into 2 solutions:
- This website which provides information and payment functionality
- Image generation functionality, using cloud-based services
One of the measures for the performance of the website is Google PageSpeed. We have followed the suggestions in it to get us a performance rating from mid 80’s to mid 90’s.
Analytics
We have switched from Google Analytics to PostHog, which is faster to load and offers a variety of dashboards to show focused information.
Landing Pages
We have added some landing pages for different business areas:
- Coaches and Consultants
- Email Marketers
- Event Organizers
- Influence Marketers
- Marketing Agencies
- Nonprofit Organizations
- Real Estate Agents
- Recruitment
- Sales Teams
- Social Media Managers
- Travel and Hospitality
For now, only the heading, subheading and meta data are unique. Later, we will add more landing pages and additional text to each.
We can then:
- Monitor which landing pages get viewed the most
- Use landing pages in specific adverts, such as targeting recruiters on LinkedIn.
Additional Functionality
We are in the process of developing additional features that will attract a wider audience.