OKZest – April 2024 Updates

New Functionality – Dynamic Images

Until now, we have only provided the ability to replace text in images via merge-tags. Now, users can define a unique background or foreground image for each user!

This provides a wider use-case, as companies can show items such as locations or products specific to the recipient. This is a very powerful marketing tool.

Home Page

We have replaced the animated images at the top of page with images that demonstrate the new ‘dynamic images’ functionality. This will be live in the next day or two.

Landing Pages

Last month we added 11 landing pages. We are working on adding more unique content to each of these images, to improve SEO and demonstrate to each target audience how OKZest can be of use.

Footer

We reformatted the footer by removing a newsletter form (which no-one used) and descriptive text about the site.

We then split the links into more columns, to make the grouping more logical and easier to find.

Security

Fake User Signups

We were getting a lot of bots signing up as users. Whilst this doesn’t pose any threat, it’s annoying. For now, we have added a basic ‘1+1’ verification system. Later, we may add Cloudflare Turnstyle which is a free CAPTCHA alternative.

Network Security

We followed the security recommendations on Cloudflare and:

  • Added HSTS
  • Enforced a minimum of TLS 1.2