In real estate, consistent follow-up is the difference between a missed opportunity and a closed deal. Manually managing communication with every lead, from new inquiries to long-term prospects, is a monumental task that drains time and resources. This is where automated email sequences come in. A well-crafted drip campaign ensures you stay top-of-mind, nurturing relationships and guiding potential clients through the sales funnel without constant manual intervention.
This guide is designed to eliminate the guesswork. We've compiled a comprehensive list of the best platforms and marketplaces offering effective real estate drip campaign templates. Whether you're targeting first-time homebuyers, luxury clients, or FSBO leads, you'll find a solution here. We will explore a variety of options, from all-in-one CRMs with built-in campaigns like Follow Up Boss and LionDesk to specialized template providers and visual personalization tools like OKZest. Each entry includes a use-case scenario and a direct link, helping you find the perfect fit for your specific business needs and marketing style.
To get the most out of these templates, it's crucial to understand the underlying principles of effective sequencing and messaging. Before diving into the list, you might want to explore proven strategies to build a real estate email drip campaign that converts to establish a strong foundation. This resource will provide the actionable steps needed to turn these templates into high-performing assets for your agency.
1. OKZest
OKZest stands out not as a source for pre-written text, but as a powerful platform to visually supercharge the real estate drip campaign templates you already use. It enables agents to automatically generate and embed highly personalized images directly into emails, transforming generic outreach into a one-to-one experience. By connecting dynamic data like a lead's name, a property photo, or even a local map, OKZest turns every email into a unique, visually compelling touchpoint.
This is fundamentally different from static templates. Instead of just a text-based merge tag saying "Hi [FirstName]," you can embed an image that says "Hi [FirstName], Welcome!" in your brand's font, laid over a picture of their dream neighborhood. This level of personalization is proven to drive engagement, with the platform citing performance gains of up to 344%.
Key Features & Benefits
- Data-Driven Visuals: Create images that automatically pull in lead data, property details from your MLS, or even appointment times. This makes it perfect for dynamic market updates or personalized new listing alerts.
- Dual-Platform Approach: It offers an intuitive, no-code visual builder for agents who want to create templates quickly, alongside a robust API for brokerages or marketing teams needing to automate image generation at scale.
- Universal Compatibility: OKZest integrates with nearly any Email Service Provider (ESP) or CRM through simple merge tags or HTML snippets. This ensures it fits seamlessly into your existing tech stack without a complex setup.
Practical Use for Real Estate
For a "new lead" drip campaign, an initial email could feature an image with the lead’s name on a "Welcome" sign in front of a local landmark. A "market update" template could generate a chart visualizing recent home price trends in the lead's specific zip code. This strategic use of personalized imagery ensures your drip campaigns capture attention and feel genuinely relevant. The platform includes a free-forever starter tier and a 14-day trial without a credit card, making it easy to test its impact on your campaigns.
Website: https://okzest.com
2. Mailchimp
Mailchimp is one of the most recognized names in email marketing, offering a powerful platform for agents who need more than just simple email sends. Its strength lies in the "Customer Journeys" feature, a visual flow editor that simplifies the creation of sophisticated, multi-step real estate drip campaign templates. Instead of building from scratch, agents can select pre-built journey maps for welcoming new subscribers, re-engaging cold leads, or nurturing long-term prospects.
The visual builder allows for branching logic, enabling you to send different messages based on how a contact interacts with your emails, such as clicking a specific link. While not exclusively a real estate tool, its robust integrations and template gallery make it highly adaptable. The primary downside is that access to the most advanced automation features and journey templates requires a paid plan, which may be a consideration for agents on a tight budget. For a deeper dive into connecting it with your other tools, explore these Mailchimp integration strategies.
- Best For: Solo agents and small teams needing a visual, guided approach to building complex nurture sequences without coding.
- Key Feature: The visual "Customer Journey" builder with pre-built maps and branching logic.
- Pricing: Offers a free plan for basic needs; paid plans with advanced automation start at around $20/month.
- Website: https://mailchimp.com
3. Constant Contact
Constant Contact is a veteran in the email marketing space, favored by many real estate agents for its user-friendly interface and straightforward automation tools. While not a real estate-specific platform, its template library is extensive and easily adaptable for property listings, open house invitations, and market updates. The platform shines for agents who want reliable, no-fuss email marketing without a steep learning curve, making it simple to set up basic real estate drip campaign templates for new leads or past clients. Its strength lies in its simplicity and strong customer support.
The platform offers pre-built automation sequences that can welcome new subscribers or send a series of emails on a set schedule. Agents can use the drag-and-drop editor to quickly customize templates with their branding and property photos. A key consideration is that more complex automation, like behavior-based triggers or advanced segmentation, is often reserved for higher-priced tiers. This makes it an excellent choice for foundational drip campaigns, but agents needing sophisticated, multi-path nurturing sequences might find it limiting compared to more specialized CRMs.
- Best For: Agents and small brokerages who prioritize ease of use and strong customer support for creating standard newsletters and automated follow-ups.
- Key Feature: A simple drag-and-drop email editor combined with straightforward, pre-built automation templates.
- Pricing: Plans with email automation start around $12/month, with pricing scaling based on the number of contacts.
- Website: https://www.constantcontact.com
4. ActiveCampaign
ActiveCampaign is a powerhouse marketing automation platform that goes beyond simple emails, offering a full CRM and sophisticated automation capabilities. Its key advantage is the "Automation Marketplace," a library of over 200 pre-built automation "recipes." This allows agents to import ready-made real estate drip campaign templates for scenarios like new lead follow-ups or post-open house nurturing, significantly speeding up the setup process. These recipes can then be customized in a visual workflow builder.
The platform excels with its advanced conditional logic, allowing for highly personalized campaigns based on lead scoring, website visits, or email engagement. While this power offers incredible flexibility for scaling teams, it introduces a steeper learning curve compared to more straightforward tools. Some of the most useful automation recipes in the Marketplace are created by third-party developers and may require an additional purchase. It's an ideal choice for agents who plan to grow and want a system that can handle complex segmentation and sales processes from a single dashboard.
- Best For: Tech-savvy agents and growing teams who need integrated CRM and advanced automation logic.
- Key Feature: The Automation Marketplace with pre-built "recipes" for real estate that can be imported instantly.
- Pricing: Plans start at around $29/month, with pricing based on contact list size and feature access.
- Website: https://www.activecampaign.com
5. Follow Up Boss
Follow Up Boss is a real estate-specific CRM that excels at rapid lead response and long-term nurturing through a feature called "Action Plans." These are essentially powerful real estate drip campaign templates designed for the unique workflows of agents. Instead of generic marketing sequences, Action Plans integrate calls, texts, and emails into a single automated flow, ensuring no lead falls through the cracks. The platform's standout feature is its shared library where successful agents and teams contribute their proven plans.
This collaborative library allows agents to quickly copy and customize battle-tested sequences for buyer leads, seller inquiries, or post-closing follow-ups. Because the system is built for real estate, it integrates seamlessly with Zillow, Realtor.com, and other lead sources, triggering automations the moment a new contact arrives. While its team-focused pricing can be a hurdle for solo agents, its all-in-one communication hub and specialized templates make it a powerhouse for serious teams. For more ideas on what to include in your sequences, check out these proven real estate email templates.
- Best For: Real estate teams who need a central hub for communication and proven, ready-to-deploy drip campaigns.
- Key Feature: The "Action Plans" library, which allows agents to share and import pre-built drip sequences.
- Pricing: Plans are team-oriented, starting around $57 per user/month, with higher tiers for larger teams.
- Website: https://www.followupboss.com
6. Wise Agent
Wise Agent is a comprehensive CRM built specifically for the real estate industry, and its standout feature is a robust, built-in library of marketing materials. Unlike general-purpose platforms, it provides a deep well of pre-written real estate drip campaign templates designed for scenarios like new buyer leads, FSBO outreach, and post-closing follow-ups. These campaigns are ready to use immediately or can be fully customized to match an agent's voice and brand. The system supports multi-channel communication, allowing agents to schedule emails, texts, tasks, and even call reminders within a single automated sequence.
This all-in-one approach is a significant advantage, as it includes features like landing pages and lead automation without requiring multiple subscriptions. While the user interface might not feel as sleek as some premium competitors, its functionality and flat-rate pricing offer incredible value. The main drawback is that SMS messaging is an add-on service that comes with an additional registration fee. However, for agents seeking a powerful, out-of-the-box solution with strong support, Wise Agent is a top contender that simplifies complex marketing automation.
- Best For: Agents and teams looking for an affordable, all-in-one real estate CRM with a rich library of pre-built, multi-channel campaigns.
- Key Feature: A stock library of customizable drip campaigns that integrate email, SMS, tasks, and call reminders.
- Pricing: Offers a flat monthly rate of around $49 for up to five users, with a free 14-day trial. SMS capabilities are an add-on.
- Website: https://wiseagent.com
7. LionDesk
LionDesk is a real estate-specific CRM that excels at combining lead management with robust communication tools. Its major strength for agents is the extensive library of pre-built real estate drip campaign templates that cover email, text messages, and even task reminders. A unique feature is the ability to import entire "Action Plans" from popular partners like Ylopo, giving agents access to proven nurture sequences without any manual setup. This makes it an out-of-the-box solution for launching sophisticated campaigns immediately.
Unlike generic marketing platforms, every feature in LionDesk is designed with an agent's workflow in mind, from lead source integrations to video messaging. The platform combines email and texting capabilities seamlessly, allowing for true multi-channel follow-up within a single campaign. The main drawback is that some of its most powerful tools, like the AI text assistant and power dialer, are reserved for higher-tier plans or available as add-ons. However, its affordable entry-level pricing makes it a highly accessible and powerful option for agents who need an all-in-one system.
- Best For: Agents and teams looking for an affordable, real estate-focused CRM with ready-to-use email and text drip campaigns from industry partners.
- Key Feature: The ability to import entire "Action Plans" (drip campaigns) from partners and a built-in suite for email and SMS marketing.
- Pricing: Plans start around $30/month, with more advanced features and higher contact limits available in premium tiers.
- Website: https://www.liondesk.com
8. kvCORE Drips
For real estate agents already invested in the kvCORE platform, kvCORE Drips is a highly specialized resource that eliminates the guesswork of campaign creation. It offers a marketplace of pre-built, done-for-you Smart Campaigns tailored specifically for the kvCORE environment. Instead of spending hours writing copy and building logic, agents can purchase and import complete real estate drip campaign templates designed for specific audiences like first-time buyers, expired listings, absentee owners, and even agent recruiting.
This niche focus is both its greatest strength and its primary limitation. The campaigns are expertly crafted to leverage kvCORE’s features, saving significant time and effort. However, the service is only valuable to users of that specific CRM. The upfront cost for campaign packs can also be a considerable investment compared to subscription-based tools, but for a busy agent, the time saved can provide a clear return. These campaigns are an excellent example of purpose-built real estate marketing automation that plugs directly into an existing system.
- Best For: Real estate agents and teams who use the kvCORE platform and want to save time by implementing proven, ready-to-use drip campaigns.
- Key Feature: A marketplace of installable Smart Campaigns for niche audiences (investors, expireds, sellers) built specifically for kvCORE.
- Pricing: Campaigns are sold in packs with one-time pricing, typically ranging from $100 to $400+.
- Website: https://kvcoredrips.com
9. EngageMore PRO
EngageMore PRO distinguishes itself by offering a library of real estate drip campaign templates written by active agents, for active agents. The platform focuses on long-horizon nurture sequences, with some workflows spanning over a year, combining email, text messages, and internal task reminders. The content is crafted to be educational and engagement-first, prioritizing conversational copy designed to generate replies rather than just clicks.
This agent-centric approach ensures the messaging feels authentic and relevant to the recipient's journey, whether they are a new buyer lead or a past client in your sphere of influence. The library includes comprehensive campaigns for buyers, sellers, newsletters, and holidays. A notable drawback is the lack of transparent pricing; access requires a subscription or direct inquiry, which adds a step for agents wanting to quickly compare options. However, for those seeking proven, long-term content, the quality may justify the inquiry.
- Best For: Agents who value high-quality, long-term nurture content and prefer templates written with a genuine, peer-tested voice.
- Key Feature: A curated library of multi-channel (email, text, tasks) workflows and campaigns authored by practicing real estate agents.
- Pricing: Requires subscription or inquiry; pricing is not publicly listed on the library page.
- Website: https://engagemorepro.com
10. Elevated Agent (ShopElevatedAgent)
Elevated Agent operates less like a software platform and more like a boutique e-commerce store for marketing assets. It’s designed for agents who want polished, professionally written copy and designs without the commitment of a monthly CRM subscription. The core offering includes instant-download packs of buyer and seller real estate drip campaign templates, which are fully editable in Canva. This model provides a low-cost, immediate solution for populating any existing email marketing system or CRM with high-quality content.
The primary advantage is its simplicity and speed. You purchase a sequence, receive a link to the Canva templates, customize them with your branding, and then copy and paste the content into your sending tool. The main drawback is that it’s not an all-in-one system; you must have a separate platform to send the emails and a working knowledge of Canva to make edits effectively. For agents who already have a CRM but lack compelling content, Elevated Agent fills the gap perfectly.
- Best For: Solo agents or small teams who need well-written, ready-to-use email copy and designs to import into their existing CRM.
- Key Feature: Instant-download, fully written drip campaign sequences delivered as editable Canva templates.
- Pricing: One-time purchase per campaign pack (typically $30-$50); an optional membership provides access to the full template library.
- Website: https://www.shopelevatedagent.com
11. Etsy (Real-Estate Drip Campaigns marketplace)
For agents seeking an affordable and immediate solution, Etsy has become a surprising but valuable marketplace for real estate drip campaign templates. Instead of a software platform, it offers a massive library of downloadable, pre-written sequences created by other agents, marketers, and designers. You can find everything from general buyer and seller nurturing campaigns to niche sequences for expired listings, FSBOs, or even agent recruiting, all available for instant download in formats like Google Docs, Canva, or PDFs.
This approach is perfect for agents who already have a CRM or email marketing tool but just need the content to plug into it. The primary benefit is the low cost and sheer variety of styles and tones available. However, quality can vary significantly between sellers, making it crucial to read reviews and check previews before purchasing. Remember, Etsy provides the raw content templates; you are still responsible for loading them into a platform that can handle the automated sending and scheduling.
- Best For: Agents on a budget who have a CRM/email tool and just need well-written content to get started immediately.
- Key Feature: An extensive marketplace of instantly downloadable drip campaign bundles in common formats (Google Docs, PDF, Canva).
- Pricing: Varies by seller, but individual campaigns often range from $5 to $30, with larger bundles available.
- Website: https://www.etsy.com/market/real_estate_drip_campaigns
12. CallAction
CallAction is a powerful follow-up automation platform tailored for real estate teams that need more than just email. Its core strength is providing multi-channel real estate drip campaign templates that incorporate text, email, and even pre-recorded voice messages. The platform is particularly effective for teams utilizing an Inside Sales Agent (ISA) model, offering specific templates designed for seamless lead handoffs and long-term nurturing that can be cloned and personalized instantly.
Unlike a traditional email service provider, CallAction focuses on the entire communication workflow, integrating directly with CRMs to automate tasks based on lead status. The ability to duplicate and modify proven ISA workflows saves immense setup time. While solo agents might find the feature set more extensive than needed, teams looking to systematize their lead qualification and handoff process will find its concrete, step-by-step templates invaluable. Sustained use requires a paid plan after the initial trial period.
- Best For: Real estate teams with ISAs needing to automate multi-channel follow-up and lead handoff processes.
- Key Feature: Cloneable, multi-channel (text/email/voice) drip campaign templates designed for ISA workflows.
- Pricing: Offers a free trial; paid plans are required for continued access and start around $199/month.
- Website: https://www.callaction.co
Top 12 Real Estate Drip Campaign Template Comparison
| Platform | Core features | Experience & Quality | Pricing & Value | Target audience | Unique selling points |
|---|---|---|---|---|---|
| OKZest 🏆 | ✨ Personalized image merge-tags; no-code visual editor + REST API; real-time data & fallbacks | ★★★★★ — fast setup & responsive support | 💰 Free → Enterprise (scales to millions/mo) | 👥 Marketers, agencies, devs, email teams | ✨ 99% ESP compatibility; merge-tags for emails & HTML snippets; team/project management |
| Mailchimp | Visual journey builder, templates, ESP integrations | ★★★★ — easy UX for standard automations | 💰 Freemium → mid-tier upgrades | 👥 Solo agents & small teams | ✨ Pre-built journey templates & drag‑and‑drop flows |
| Constant Contact | Drag-and-drop editor, automation templates, 300+ integrations | ★★★ — straightforward & supported | 💰 Simple, SMB‑friendly pricing | 👥 Small businesses, local brokerages | ✨ Easy onboarding and broad template library |
| ActiveCampaign | Advanced automations, CRM, 200+ automation recipes | ★★★★★ — powerful conditional logic | 💰 Mid → higher tiers for full CRM | 👥 Teams, advanced marketers | ✨ Deep conditional logic + automation marketplace |
| Follow Up Boss | Real‑estate CRM, Action Plans, 2‑way sync | ★★★★ — real‑estate workflow fit | 💰 Team/agency pricing (can be pricey solo) | 👥 Real‑estate teams & brokers | ✨ Deep lead‑source integrations & shared plan library |
| Wise Agent | Drip campaigns, landing pages, multi-touch sequences | ★★★ — solid support & onboarding | 💰 Flat, accessible pricing | 👥 Solo agents & small teams | ✨ Affordable flat pricing with included landing pages |
| LionDesk | Email/text drips, dialer & partner action plans | ★★★ — feature-rich entry plans | 💰 Affordable entry → add-ons | 👥 Agents wanting comms + lead mgmt | ✨ Integrated texting/dialer ecosystem (add‑ons) |
| kvCORE Drips | Ready-to-install kvCORE Smart Campaigns & templates | ★★★★ — saves build time | 💰 Package pricing (one-time or packs) | 👥 kvCORE users | ✨ Done‑for‑you, audience-specific kvCORE campaigns |
| EngageMore PRO | 12+ month nurture workflows, newsletter templates | ★★★★ — content-first, reply-focused | 💰 Subscription / inquiry | 👥 Agents wanting long-term content | ✨ Agent-written long-horizon sequences |
| Elevated Agent (ShopElevatedAgent) | Instant-download drip packs, Canva-editable designs | ★★★ — quick plug‑and‑play | 💰 Low-cost per pack; optional membership | 👥 Solo agents & small teams | ✨ Editable Canva packs for immediate use |
| Etsy (Drip Campaigns) | Marketplace of downloadable sequences (Docs/Canva/PDF) | ★★–★★★ — quality varies by seller | 💰 Very inexpensive / per-purchase | 👥 Budget-conscious agents | ✨ Huge variety & instant digital downloads |
| CallAction | Multi-channel follow-up: text, email, voice; CRM integrations | ★★★★ — practical ISA/team workflows | 💰 Paid plans after trial | 👥 Teams with ISAs & lead-hand off workflows | ✨ Voice + text automation with cloneable templates |
Putting Your Campaigns to Work: Key Takeaways for Success
Navigating the landscape of real estate marketing automation can feel overwhelming, but the right tools and templates transform the challenge into a significant opportunity. We've explored a dozen powerful options, from comprehensive CRMs like Follow Up Boss and LionDesk to specialized template providers on Etsy and platforms like EngageMore PRO. Each offers a unique approach to nurturing leads and closing deals, but the core principle remains the same: consistent, personalized communication wins.
The true power of any system lies not in its features alone, but in its implementation. Simply plugging in a generic script will yield mediocre results. The most successful agents take the foundational real estate drip campaign templates we've discussed and infuse them with their unique brand voice, local market insights, and genuine personality. This is the critical step that turns automated outreach into authentic relationship-building.
Your Next Steps: From Templates to Transactions
To move forward effectively, focus on a strategic approach rather than trying to implement everything at once. Start by identifying your most significant lead generation bottleneck. Are you struggling with new online leads, long-term nurturing, or post-closing follow-ups?
- For all-in-one management: If you need a single platform to manage contacts, communications, and transactions, a real estate-specific CRM like Wise Agent or kvCORE is a strong starting point. They offer robust, pre-built campaigns ready for customization.
- For advanced segmentation and personalization: If your goal is to create highly targeted and dynamic sequences based on user behavior, a marketing automation powerhouse like ActiveCampaign provides unparalleled flexibility.
- For visual impact and easy-to-use templates: If you're looking for a simple, effective email marketing solution with great design, Mailchimp or Constant Contact are excellent choices. For truly standout visual personalization within those emails, integrating a tool like OKZest is key.
- For ready-made content: If you need professionally written content to get started quickly, exploring marketplaces like Etsy or dedicated providers such as Elevated Agent can save you hundreds of hours.
Ultimately, the best tool is the one you will use consistently. Before committing, take advantage of free trials to test the user interface and see how well it integrates with your existing workflow. The goal is to find a system that empowers your strategy, not one that complicates it. By selecting the right platform and committing to personalizing your real estate drip campaign templates, you can build a powerful engine that consistently nurtures leads, strengthens client relationships, and drives your business forward, even when you're focused on closing the deal in front of you.
Ready to make every email in your drip campaign feel personal and unforgettable? With OKZest, you can embed dynamic, personalized images directly into your templates, showing each lead their name on a "Sold" sign or a welcome mat. Start your free trial at OKZest today and see how personalized visuals can dramatically boost your engagement and conversion rates.